Every year, as we get closer to the holidays, we see something special happen. Communities feel more connected, and people are more willing to support the causes they care about. For nonprofits, this stretch, commonly known as Giving Season, can become one of the most powerful fundraising opportunities of the year.

But strong fundraising doesn’t just depend on passion. It requires clarity, structure, and the right technology behind the scenes. That’s where Salesforce Nonprofit Cloud makes a real difference.

We’ve seen it firsthand while supporting our nonprofit clients at PALM CONSULTING.

Why Giving Season Matters

Giving Season typically runs from late November through December 31. During this time:

• Individuals donate more often

• Companies run matching gift initiatives

• Supporters look for year-end tax benefits

• Holiday mood encourages generosity

  
  

Some organizations secure a significant portion of their annual revenue in just a few weeks.

The challenge is staying organized and communicating well, even while the workload grows.

Real Impact Through Nonprofit Cloud

Nonprofit Cloud gives teams a better way to connect with supporters, manage donations, and build long-term trust.

At Palm Consulting, we’ve supported organizations using Salesforce to:

• Replace spreadsheets with structured donor data

• Automate follow-ups so no thank-you goes missing

• Build dashboards to track progress in real time

• Improve recurring donor programs

• Give leadership visibility into where efforts are paying off

  
  

One of our clients told us that having clearer data changed the way they engaged with donors. Instead of guessing, they could see patterns and reach the right audience at the right time, especially during Giving Season.

Salesforce didn’t solve everything overnight, but it gave their team the confidence to scale.

Power of Us: Licenses at No Cost

A great advantage for nonprofits is the Salesforce Power of Us Program, which offers 10 Enterprise Edition licenses at no cost to eligible organizations. That means smaller teams can start using the platform without facing large upfront software costs — and invest more resources into their mission.

It’s an incredible opportunity, especially for organizations that want to modernize how they manage fundraising, volunteers, programs, and outreach.

We regularly guide nonprofits through this process and help them get set up smoothly.

Why We Believe in This Work

As consultants, our role goes beyond building workflows. We get to partner with organizations that are changing their communities, and Salesforce helps them do even more.

Some of the changes we’ve seen:

• Fundraising teams that finally have visibility into donor history

• Volunteers receiving timely updates and reminders

• Leaders spotting opportunities they couldn’t see before

• Less time on manual tasks, more time on outreach

  
  

For us, that’s the real value: supporting teams so they can focus on impact rather than admin.

Simple Ways to Prepare for Giving Season

Here are a few steps we help clients put in place:

• Clean donor lists and update contact details

• Build a clear outreach plan (email, social, SMS)

• Segment donors based on history or interest

• Automate thank-you messages and reminders

• Set up dashboards to monitor goals

• Make recurring giving easy and visible

  
  

Even small improvements can lead to stronger results, especially when many people are ready to give.

A Better Way Forward

Giving Season is a moment of generosity, community, and intention. When nonprofits have the right tools, they can turn that energy into lasting relationships and sustainable growth.

Salesforce Nonprofit Cloud helps make that possible. And for many organizations, the Power of Us Program makes it accessible from day one.

If your nonprofit is thinking about improving its fundraising systems, or simply wants to get more out of Giving Season, we’d be happy to help. At Palm Consulting, we support nonprofits across the U.S. with setup, cleanup, automation, and ongoing strategy so their teams can focus on what really matters.

Let’s talk about what you want to achieve this season and how Salesforce can support your mission.